"Winnie the Pooh" and "rebranding" are not words you want to see in the same article. Poor little Pooh. Did no one learn from Poochy?
But, uh, if you have to rebrand the Hundred Acre Wood, allow me to humbly make the following suggestions:
1) Less Winnie, more Pooh
2) Tigger should try harder to devour Piglet
3) Christopher Robin should be replaced. Oh. Right.
4) Eeyore should show less ass